Summer 2024. Two founders running on coffee and crashing by noon.
Back in the summer of 2024, we were two entrepreneurs trying to keep up with everything we had taken on. Our fuel was coffee. One cup to start the day. Another when we crashed by noon. Then another, and another crash. By night, we were drained.
Coffee wasn’t the only trade-off on the table, either. Nicotine for focus. Caffeine for energy. Supplements that promised a lot and never worked for us. Every option asked for something in return.
Everything came with a crash, a dependency, or both.
We knew there had to be a better way. When we couldn’t find it on any shelf, we stopped looking for the least bad option and decided to build it ourselves.
Tal & DJ Co-founders